With an incredible track record in the financial industry and a portfolio of clients to compete with the best. Lime (at the time) Finance, came to us with a big project. They wanted to rebrand themselves, move away from the typical accountancy company and move into a new space of being a financial advisor, someone who not only does the menial tasks of book keeping, but advises you on finance, debt and much more. As such we explored what they do best, and how they could translate this into a new offering for their customers. With this, came a new bespoke website that encompasses what makes them stand out.
After various alterations, we decided that Lime Finance needed to rebrand to Lime Advisory, much more to the point of what they wanted to offer. We also created sub-brands to be used across their business for reaching new clients, these being Lime Commercial, and Corporate Finance. By using the same identity but with a clear colour scheme, users could identify services and offerings on their site with a clear colour hierarchy.
With a clear user experience, when customers visit lime's new website, they can identify which services fall under which branch, as well as exactly what Lime can offer to their customers. We added a few SEO friendly features to the website as well as changing their GMB details so everything was pointing to the correct place.