As a start up in the nail beautician industry, there are a lot of competitors in the market. Georgie's Gels came to us with the proposal of creating a bespoke website that encompasses their brand message as well as the quality of service they provide. One of the main requirements of the website was to be as minimal in styling as possible, and to not get sucked into a cluttered experience for the user.
In order for us to ensure the styling was in line with branding, we designed a brand board consisting of colour tones, imagery ideals and tone of voice. Through this we were able to craft each page encompassing a consistent style and experience throughout.
Georgie's Gels is now ready for launch! At the time of writing this, Georgie is getting ready to promote her website to her Instagram audience with the aim of driving bookings and increasing exposure.
After Christmas, we will be adding a booking system to the website to break down the barrier of having to message directly to make a booking. The booking system will have timeframes for all services she provides, as well as padding time for her turn around between each client depending on the particular service. So keep your eyes peeled, this project isn't over yet!