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Frequently Asked Questions
What is SEO?
SEO stands for 'Search Engine Optimisation'. It's the practice of increasing both the quality and quantity of traffic to your website through ranking higher for keywords on organic search results. It's typically broken down into 3 key areas: onsite, offsite and technical.
SEO is highly important to drive traffic and get conversions, to put it into perspective, over 65% of all clicks for a search go to those in the first 3 results.
What is PPC?
PPC stands for 'Pay Per Click'. This encompasses the model of internet advertising in which you pay each time a user clicks on your ads. PPC can be a great tool in your arsenal if you want to get immediate sales/traffic, but don't have the time to wait for results that SEO offers.
As an agency, we primarily focus on Google as it makes up 75% of internet searches.
What is Responsive Web Design?
Responsive web design is at the heart of making your business convert online. All your SEO and PPC efforts can be undone in less than a second, if the website that your consumers go to is undesirable/doesn't load properly/doesn't convert.
Creating a website that works across all devices (mobile, desktop tablet etc), is now a necessity. We offer carefully thought out, bespoke websites.
How can you boost my Social Media?
For too long Social Media has been seen by many businesses as just a 'we'll do it for the sake of it'. You want to always be engaging with your audience, create a community rather than just a business front.
Harnessing your most loyal customers will be invaluable for your business in terms of; positive word of mouth, repeat customers, greater insights and greater brand awareness.
What is Digital PR?
Digital PR is an emerging digital strategy of leveraging relationships with bloggers, influencers and journalists, to promote your business online. It involves us sending these groups press releases that can generate backlinks and social media attention.
Not only is this a great way of improving your business presence, but it has a great affect on improving your SEO efforts also.
Is Branding important?
Yes, most definitely, yes. A brand is more than just a logo, it's what defines you as a business and gives your audience an idea of what to expect. Too many businesses look over what defines them as a brand, and it hurts them in the long run.
By taking the time to create a meaning behind your business, and creating an icon that your audience will remember and stand out from others, you're helping yourself in the long run.